December 11, 2025
The way people has changed more in the last five years than in the previous five decades. A major force driving this change is social commerce- the merging of social media & online shopping, where users can discover, evaluate and purchase products without ever leaving their favorite platforms. As consumers spend more time on apps like Instagram, Facebook, YouTube & TikTok brands have quickly shifted their strategies from traditional storefronts and eCommerce websites to interactive, community-driven buying experiences.